Key Goals: As web manager for clevelandbrowns.com in 2011, we partnered with Cygnis Media to develop a Cleveland Browns Fanographies Facebook App which allowed users to share their Cleveland Browns story, tell everyone how long they have been a fan of, post videos, pictures and more, all the while earning a chance to win Season Tickets to the next Cleveland Browns NFL season.
The Facebook Page received a huge boost in Likes which initially sent it over the 500,000 mark. It is now well over 800,000 and counting.
Brand identity, UI & interactive design, prototyping
Facebook App Intro Page
Facebook App Landing Page – Prototype
Facebook App Fan Page – Prototype
Facebook App Fan Profile Setup: Step 1 – Tell Story Prototype
Facebook App Fan Profile Setup: Step 2 – Add Photos & Videos Prototype
Facebook App Fan Profile Setup: Step 3 – Confirmation Prototype